Palace Spa
Strengths: Weaknesses:
Décor Overhead
Range of services Receptionist service
Experience of employees Pricing points are expensive
Location Marketing material
Pricing Points for good revenue Cancellation policy
Product Line
Parking
Variety of services
Opportunities: Threats:
Expansion Carribean Spa
Wal-mart
Possible new laws regarding estheticians
Skin and Nail Care Clinic of St. Lucie West
Strengths: Weaknesses:
Receptionist Décor
Marketing material Parking
Location Variety of skin treatments
Pricing
Opportunities: Threats:
Possible expansion A Day of Delight – St. Lucie West
Wal-Mart
Possible new laws regarding estheticians
Deidra Marcus Salon Spa
Weaknesses: Strengths:
Receptionist Parking
Pricing Location
Marketing materials
Some product offerings – too long
Opportunities: Threats:
Increase prices Carribean Spa
A Day of Delight Stuart
Possible new laws regarding estheticians
Caribbean Spa and Salon
Strengths: Weaknesses:
Marketing material Pricing
Receptionist Hours of operation
Location Parking
Variety and creativity of services
Opportunities: Threats:
Open on Sunday A day of Delight Stuart Location
Le’ Massage Spa
Possible new laws regulating estheticians
A Day of Delight
Strengths: Weaknesses:
Location Parking
Specialty services Location
Experience of staff
Pricing
Marketing material
Variety of services
Opportunities: Threats:
Expanding locations Possible new laws regulating estheticians
St Lucie Skin care clinic
