I. Introductory or Title Page
ABC Company, Inc.
123 Main Street
Norfolk, VA 23456
Business Plan
Fiscal Years 1990-95
The Principles of ABC Company, Inc. are John Doe, President, of 423 Camelia Lane, Norfolk, VA 23505, and Jeremy Taylor, Vice-President, of 543 John Street, Norfolk, VA 23454.
ABC Company is a (proposes to enter the) retailer of pencils for left-handed people, selling to a regional market of 1.2 million people in the Hampton Roads Standard Metropolitan Statistical Area (SMSA).
ABC Company, Inc. is seeking to raise $1.25 million of equity capital for expansion into retailing of left handed tools, debt-retirement, and for working capital as set forth in this Business Plan.
This report contains confidential proprietary information of the ABC Company, Inc., and is furnished solely for the information of those who may be interested in investing in the securities of ABC Company, Inc. Disclosure to third parties without written consent of ABC Company, Inc. is prohibited.
II. Table of Contents
Executive Summary…………………………………
Industry Analysis…………………………………….
Description of Venture and product (service)…………….
Sales and Marketing Plan………………………………
Operations Plan………………………………………
Organization Plan…………………………………….
Assessment of Risk……………………………………
Financial Plan and Schedules…………………………..
III. Executive Summary
No more than three pages summarizing the complete business plan.
Outline:
A. Company/Product/Service VBCD
* What is it?
* Status (i.e. patent pending, awaiting funding, in
operation, etc.)
* What does it do?
B. Market Mission Statement
* Prospective/present customers VI A,B,
* How big is the market IV C
* How many competitors IV B
* Industry trends IV AD
* Expected market growth IV A
* Market share projections (1-5 years) VI F
C. Operations
* How will product/service be provided VIII A
* Current and proposed facilities/equipment VIII B VII B
D. Distribution
* How will product/service be distributed VI D
E. Management
* Who will do what IX E,F
F. Funds
* Present/future needs XI A,B,
* Proposed take-out
The executive summary is the sales tool for the rest of the business plan. If it does not create interest, excitement and a favorable impression of integrity and competence, most potential investors will read no further.
IV. Industry Analysis
A. Future Outlook and Trends (discuss industry problems or incongruities that relate to your proposed venture)
B. Analysis of competitors
C. Market segmentation
D. Industry forecasts
V. Description of Venture and Product (Service)
A. Product
B. Service
C. Size (scope) of business
D. Plant, office, equipment, and personnel (Finance/Admin;
Marketing/Sales; Production/Ops)
E. Background of principles
VI. Sales and Marketing Plan
A. Target Market
B. Market Niche and USP
C. Pricing
D. Distribution
E. Promotion, Advertising Strategy
F. Sales Forecasts (% of market; aggregate of potential
orders; justification for methodology)
G. Controls
VII. Product (Service) Development Plan
A. Steps necessary to develop initial product or hire and train personnel to render service (include time line)
* Flow charts as necessary to show inputs and outputs
* What is your product?
* What is the commodity you sell?
B. Planned follow-on products or services (include time line)
VIII. Operations Plan
A. Manufacturing or Service process (Amount subcontracted)
B. Physical Plant and Machinery (include capital expenditures)
C. Names of suppliers of raw materials
D. Production scheduling
E. Raw materials inventory requirements
F. Goods in process inventory requirements
IX. Organization Plan
A. Form of ownership
B. Identification of partners and principle shareholders
C. Authority of Principles
D. Resumes of key personnel
E. Roles and responsibilities of members of organization (use organization chart with explanations, see E-Myth Ch 14)
Table 1 – Organization chart.
Table 2 – Job descriptions.
F. Roles and responsibilities of outside consultants.
* Add to Organization chart as consultant
* Add to Job description list the consultant’s
contracted responsibility.
X. Assessment of Risk
A. Evaluate weakness of business
B. New Technologies
C. Contingency Plans (Risk management plans such as testing prior to roll-out, pilot plants or contracted production before full production, etc.)
XI. Financial Plan and Schedules
A. Proforma income statement.
B. Proforma Cash Flow Statement with back-up statements.
XII. Milestone Schedule
A. A timetable of key events in the achievement of the goals of the businessplan. This is your table of deadlines.
XIII. Appendix
Supporting documents for all sections. Appendix may be separated from rest of plan and submitted only to those who have serious interest in investment.
