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SWOT Analysis of the Competition

Palace Spa

Strengths: Weaknesses:

Décor Overhead

Range of services Receptionist service

Experience of employees Pricing points are expensive

Location Marketing material

Pricing Points for good revenue Cancellation policy

Product Line

Parking

Variety of services

Opportunities: Threats:

Expansion Carribean Spa

Wal-mart

Possible new laws regarding estheticians

Skin and Nail Care Clinic of St. Lucie West

Strengths: Weaknesses:

Receptionist Décor

Marketing material Parking

Location Variety of skin treatments

Pricing

Opportunities: Threats:

Possible expansion A Day of Delight – St. Lucie West

Wal-Mart

Possible new laws regarding estheticians

Deidra Marcus Salon Spa

Weaknesses: Strengths:

Receptionist Parking

Pricing Location

Marketing materials

Some product offerings – too long

Opportunities: Threats:

Increase prices Carribean Spa

A Day of Delight Stuart

Possible new laws regarding estheticians

Caribbean Spa and Salon

Strengths: Weaknesses:

Marketing material Pricing

Receptionist Hours of operation

Location Parking

Variety and creativity of services

Opportunities: Threats:

Open on Sunday A day of Delight Stuart Location

Le’ Massage Spa

Possible new laws regulating estheticians

A Day of Delight

Strengths: Weaknesses:

Location Parking

Specialty services Location

Experience of staff

Pricing

Marketing material

Variety of services

Opportunities: Threats:

Expanding locations Possible new laws regulating estheticians

St Lucie Skin care clinic


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