What are doorway pages?
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A doorway page is a page that is optimized to
rank well on the search engines. Each search
engine has it's own unique ranking algorithms
(formulas used to determine the relevancy of a
page to a given search term). Since every engine's
algorithms differ, it is almost impossible to
design one page that ranks well in all or even
most of the search engines. This is why doorway
pages are so important. A doorway page can be any
existing page on your site or it can be a page
that you create specifically for this purpose. A
doorway page has no special look to it. It is
simply an alternate entrance to your site that has
the right words in the right frequencies,
positions, and tags.
The design of the page is very important. A
well designed doorway page blends into the rest of
your site seamlessly. It also has relevant content
targeted toward the key term. Each doorway page's
content should vary somewhat with the key term.
Ideally the doorway page is not just a fluff page
but rather an informative, eye catching, relevant
page that describes your product or service.