How to choose keywords
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Keyword Research is by far the most important aspect in any Search Engine
Optimization initiative. This article shall discuss the important aspects of
keyword research process.
Keyword Phrase Research is a process of selecting the most “optimum
performance” keyword phrases that can help visitors find your site. You may
have spent days and months on fine-tuning your web pages for a better
ranking with the major search engines, yet it will all amount to a big waste
if the right keyword phrases are not targeted. It’s like not being able to
reach your destination even after running your best race because you started
out on the wrong road. Even if you achieve high search engine rankings, you
may not get relevant traffic if you select the wrong keywords. Therefore,
the foremost step in any SEO campaign is identifying your target audience
and researching what keyword phrases they might be searching in the search
engines to locate a site like yours.
For any marketing strategy to succeed, it is critical to know your audience
and the means to reach them. A certain focus is required which could be
location specific, region specific or country specific; it could be
business, trade, service, product specific, since we are talking specific
audience. For instance, a dentist practicing in a particular town would most
likely target people living in the same region, instead of targeting the
entire country. Just as a patient searching for a dentist would search for
one in his own area. Focus on region would help her get targeted visitors,
not just wasted traffic.
Keyword Research Process
Keyword Research process involves the following important steps. These steps
can be described as:
1. Discovering Keywords
2. Analyzing Keywords
3. Selecting Keywords
4. Deploying Keywords
The Discovering phase should focus on identifying as many keywords as
possible that are related to your website and target audience.
The Analysis phase involves adding information about existing competition;
PageRank based limitations and potential for ranking.
The Selection process involves objective measurement based shortlisting of
keywords keeping the site focus and target audience within the limitations
The Deploying phase is about making optimum use of your selected keywords on
your website copy , HTML code and tags.