Business Plan Components
A business plan is a road map for the
development of your company. It includes a written
description of you business and corresponding
financial data. The goals of a business plan are:
- To assist you to obtain money from lenders (Get a Loan.) (Sell some
ownership in your company to someone else.)
- To develop and implement your ideas into actual business practices,
products or services.
- To identify the strengths and weaknesses of your company and its
competitors, and to provide a strategy to further your company’s growth.
- To develop guidelines for the operation of your company.
Business Plan Components
- COVER: Your business plan should be typed and bound for presentation.
The name, address, and phone number of your business should be on the
cover. Also show the date of issue of the plan and type "Copy Number_____"
so you can number and control copies of the document.
- TABLE OF CONTENTS: One page showing the topics and page references.
- STATEMENT OF FUNDING PROCEEDS: A brief review of the use to be made of
the funding sought followed by a detailed listing of each expenditure.
- EXECUTIVE SUMMARY: Do this last! Summarize key facts and figures from
section 5 through 13. It should be maximum of three pages.
- What is the purpose of this plan?
- an operating guide
- a loan request
- a prospectus for investors
- Who request the funds?
- For what purpose is the funds being requested? What are the expected
benefits to your company?
- How will the funds be repaid?
- How much are you investing in the venture?
- What collateral will be used to secure a loan (i.e. inventory,
equipment, building, etc.)?
- Summarize financial projections (Yearly Gross Profits, Net Profits,
Break-Even, Return On Investment and Cash Flow) Indicate major financial
milestones (Note when cash flow turns positive, when break even I
- DESCRIPTION OF THE BUSINESS:
- What is the status of the venture: start-up, expansion of a going
concern, purchase of an existing business?
- Describe your product(s)/service(s).
- What is your mission statement?
- Who are the principals and what are their proportions of ownership?
- What is the legal structure of your business? Is it a sole
proprietorship, partnership, limited liability company, S corporation, C
corporation? Include copies of supporting documents(s) in the appendix.
- If you will be doing contract work, what are the terms? Reference
any firm contracts and include copies as supporting documents in the
- Do you have letters of intent from prospective suppliers? What
support will they give your company? Include copies as supporting
documents in the appendix.
For an existing business, address the following questions:
- What is the history of the business?
- How will your management make the business more profitable? What
changes do you plan to make in the business?
- If you want to buy an existing business, what is the purchase price?
What changes do you plan to make in the business?
Note: If yours is a seasonal business, make sure the
seasonality is reflected in your financial projections with appropriate
- THE MARKET:
- What is the geographical area that you intend to serve?
- How many potential customers are in that area? Document the sources
of your estimates.
- What percent of the market do you have now? How much do you think
you will have in the future? How quickly will you reach that percentage?
Document the sources of your estimates.
- Describe your target customer (age, sex, occupation, lifestyle,
income, geography, reading and viewing habits likes, dislikes, etc.).
- Who are your competitors? What are their strengths and weaknesses?
- Identify competitive or substitute products/services.
- Is your business seasonal: Explain.
What is the trend in the business and industry? (Are revenues growing,
stable, or in decline?) Include copies of supporting documents in the
- MARKETING STRATEGY
- What makes your product/service unique?
- What features or services will you offer that will justify your
price compared to competitors prices?
- How will you attract and keep your segment of this market? Explain
all that apply.
- customer quality
- product quality
- persuasion—personal selling
- satisfaction guarantee/product warranty
- extend credit (if yes, what is your credit policy and payment
- accept credit cards
- accept checks
- BUSINESS LOCATION:
- What is your business address and why did you choose that location?
- Will the building be rented, leased, or owned?
- What are the terms of the contract? Include copies of supporting
documents in the appendix.
- What renovations will be needed and at what cost? How will they
impact your lease?
- Describe the neighborhood (i.e.: stable, changing, improving, and
deteriorating). What are the traffic count, parking, and accessibility
- What other kinds of businesses are in the neighborhood?
- How much can your business expand before you will be forced to move
or add on to the present building?
- Will your building pass an ADA (Americans with Disabilities Act)
inspection? In not, what modifications must be done, and at what cost?
- What licenses or permits are you required to obtain? How long does
is take to get the needed licenses/permits?
- Do you have a registered trademark for the name of your company to
protect it against being used by another company? Include copies of
supporting documents in the appendix.
- Is your business affected by zoning regulations?
- INSURANCE/BONDING/EMPLOYEE BENEFITS:
- Describe the insurance coverage (i.e. liability, property, workers
compensation, etc.) you have to protect both the company and yourself.
- Will you/your employees need to be bonded?
- Will your company provide employee benefits for you and/or your
employees? Explain, and include copies of supporting documents in the
- MANAGEMENT: This is the most important section of your Business Plan.
The best source for this section is a resume that explains the business
manager’s background in detail.
- Who will have day-to-day responsibility to manage the business?
- What is your business background?
- Do you have business management experience?
- D. What formal and informal training have you had that contributes
to your managerial abilities?
- E. Are you physically suited to the job?
- A. Describe your organizational structure and include a brief
description of who does what. Include an organizational chart if
- List proposed salaries and wages. Are they consistent with industry
- What management assistance resources are available to your (e.g.:
accountant, lawyer, outside consultant, SBA, SBDC, SCORE)? List by name.
- What skills must your employees have? Will you train the people, or
will you hire an outside trainer? Will you hire only already skilled
- Can you use part-time help to meet changing sales volume?
- If you will be using independent contractors, have you discussed
this with the Kansas Department of Revenue and/or the IRS to make sure
they are not considered employees?
- FINANCIAL DATA:
- Projected income statement detail by month, first year yearly
summaries for second and third years notes of explanation and
- Cash flow projections detail by month, first year yearly summaries
for second and third years notes of explanation and assumptions
- Projected balance sheet notes of explanation and assumptions key
financial ratios (quick ratio, inventory turns, etc.)
- Break-even analysis (The level of sales where your gross profit
equals your operational costs.)
For an existing business, you should supply:
- Current balance sheet and income statement (less than 60 days old).
- Year end Profit & Loss statements for the past three years
- Balance Sheets and/or tax returns for past three years
- A Capital Equipment list, complete with purchase price and
- A detailed Inventory listing with unit prices included
- Aged accounts receivable and accounts payable
- APPENDIX OF SUPPORTING DOCUMENTS:
- Personal resumes for all principals, partners, officers.
- Personal financial statements for all principals, partners, and
anyone owning 15% or more of the company.
- Letters of intent from prospective suppliers or customers.
- Copies of all leases, contracts, or agreements, deeds, certificates,
or other legal documents.
- Any visuals of your product that may help (i.e. photos of your
product, exterior/interior of store or plant).
CHECKLIST OF SECTIONS COMPLETED
___ TABLE OF CONTENTS
___ STATEMENT OF FUNDING PROCEEDS
___ EXECUTIVE SUMMARY
___ DESCRIPTION OF THE BUSINESS
___ THE MARKET
___ MARKETING STRATEGY
___ BUSINESS LOCATION
___ INSUR./BONDING/EMPLOYEE BENEFITS
___ FINANCIAL DATA
___ APPENDIX OF SUPPORTING DOCUMENTS