H & M presents its unisex line made for the campaign Fashion Against AIDS 2011. This year, the sporty unisex collection is especially designed to meet the needs of both women and men, with a number of really interesting pieces. This is the fourth year in which the giant fashion low cost dedicated to this initiative designed to promote safe sex and AIDS prevention messages as fantasies in the same models. The collection will be on sale from April 28 to 25% of the proceeds will be donated to organizations that help young people who find themselves in this unfortunate situation.
H & M, brand that to this kind of humanitarian initiatives, we remember the Conscious line designed to protect the environment, is now a very popular brand that has also struck at the heart of several celebrity, although it is not a brand that produces goods luxury, quite the contrary.
“We wanted to create a unisex collection with a certain sports vibration. It is liberating to think about the cut, form and materials before even thinking whether to create models for women or men, “says Ann-Sofie Johansson, Head of Design of H & M,” Key pieces are the slogans t-shirts, sweatshirts with zipper details that can be worn in every way. ”
T-shirts with print, sweatshirts hooded jackets and jumpsuits in different colors, from gray to orange to green to beige water, are the models proposed in the unisex collection, all really special and interesting, the rest of the brand is famous for innovative trends that can throw and in this case, we can not support his initiative and let you all know.