The voracious appetite of Facebook directly affected Google Brazil. No, the engine still has not lost its most visited site position the country for the social network. However, he lost an executive of great importance. Alexandre Hohagen, who presided over the Brazilian Google for years (and currently serving as interim president of the Brazilian division), will take over the sales Facebook in Latin America.
Executive with an enviable track record, Hohagen worked in companies such as ABN Amro, the portal UOL and the chain of channels HBO Brazil. He had been promoted to vice president for Latin America in January, but was soon in the new chair.
Google sent a statement in which he thanked “for his contribution in establishing our local sales structure.” This is the same task that Hohagen will take over as vice president of sales for Latin America Google Facebook. It will be hard work: to attract local and global brands to spend their rich buck in the middle class American countries.
I wonder what must have been the check signed by Mark Zuckerberg to a Google executive to change the engine for social network. Blank, perhaps?