The whole glamor explosion and typical cheerfulness Fiorucci are from space Coin. Some lucky cities that host the megastore will have the opportunity to open a door to the colorful world Fiorucci. In Milan, Mestre, Florence, Padua, Trieste, Treviso, Verona, Parma, Bergamo, Brescia, Varese, Genoa, Naples, Rome, Catania, Como, Bologna and Lecce fact the various Coin host special corner signed by the famous brand. The formula is now pluritestata the pop up store, or a store, or in this case a corner, set up only for a limited period of time.
They’ve already done, among others Gucci, Fendi, Pomellato, Sergio Rossi and Prada, Fiorucci and today also joins the chorus of those who have experienced the Pop-up retail, a formula that seems to work well.Because it is a memorable event 360 degrees then the famous brand has created a micro ad hoc collection. It is a collection created exclusively in printed fabric, which more than a fabric is a veritable tribute to the history of the house. We must say in times of crisis most companies seem to look back and think about what originally brought the brand to fortune and fame to the modern.
Prada dusts off from the archive prints, Gucci relies on the story of his iconic pieces, Louis Vuitton highlights the value of its craftsmanship. It could be outdone Fiorucci? Absolutely no! The printing of the fabric used for the collection in fact is nothing more than a collage of the most famous graphic used by the brand in the course of its history. Storage box, bottle holders and foldable bags, are just some of the objects that trace the historical memory of Fiorucci for sale only in temporary corner until 31 August.