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Business Plans: Examples and Templates"If you fail to plan. you plan to fail..."
1. situation analysis (where you are) "A good plan violently executed now is better than a perfect plan later." General Patton Purpose of a Business Plan
Every plan is written for someone, with a purpose in mind. You are writing for an audience and you want something from that audience. The style, the parts, the jargon, the organization and emphasis should all be tailored to that specific audience in order to be effective. Carefully choose your audience and set your objectives before writing. Target Audience
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