Viaggio Notturno: The Debut of Bottega Veneta in The Fashion Films
Increasingly, firms that are committed to introducing in their advertising campaigns more about art and design through audiovisual campaigns which, due to their quality and their taxiways, are catalogued more like short films than advertisements. It was the case, for example, the campaign of Frank Miller under the orders of Gucci for your fragrance Guilty, the recent film of Chanel with Natalie Portman as main face, the Hilfiger family in its spring-summer season.
Now comes the turn to Bottega Veneta He does so with a titled short film Viaggio Notturno and that puts the first foot that will be out in the already called fashion films.
A video in which, under a story hotel with much charm, mystery, eighties aires and film noir, is interspersed with some of its new season clothing both for man and woman as well as items of luggage (suitcases and vanity cases) unless the Viewer is a campaign as aggressive as it could be a promotional video or a partial lookbook.
An original idea that certainly exudes art everywhere and in which we can see, as it is the case, a carefully selected and exquisite photography accompanied by a few planes and a few very successful settings.